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Top Traits of Producing Agents

Updated: Jan 24



Interesting Stats

87% of real estate agents fail within the first five years of being in the business! the close.com

The median gross income of REALTORS®—income earned from real estate activities—was $49,700 in 2019


2020 - REALTORS® with 16 years or more experience had a median gross income of $75,000

2020 - REALTORS® with 2 years or less experience that had a median gross income of $8,500


Here are our top 5 traits of a producing agent.

#1 - They set goals, write plans, and execute.

We love our business planning and still see so many just going with the flow without any direction. Sometimes these agents can be very successful as well but they have absolutely no direction or goals and when the markets shift, they are typically the first ones who sit there wondering what happened.


#2 - They respond quickly

Consumers are in the expectations of "now" as are we. So many agents take a day or two to respond and we see this with non stop complaints about agents. The agents that are responsive to their clients will always win!


#3 - They set realistic expectations and don't over promise and under deliver.

Be the agent who under promises and over delivers, not the other way around. Think of Exceeding Expectations with every transaction.


#4 - They know their local market & community

Do you check your daily hot sheets? Are you in tune with the businesses coming in around town? Are you a member of your Chamber of Commerce? Do you know the stats for your local schools? Just remember you are never just selling a home, you are selling a way of life and knowing your community is just one step.


#5 - Stay connected after the sale

So many consumers say they would absolutely use their agent again but unfortunately only a very small amount actually keep in touch after the sale. Make sure you have systems in place to stay in touch, whether a monthly e-mail newsletter and of course we always say personal note cards can be a game changer for your business! Also consider a past client event!


WEEKLY ACTIVITY:

Use "your stuff" this week to make a BOLD commitment to your goals and take the action to put those dreams in motion.

WORDS OF WISDOM / MOTIVATION FOR THE WEEK:

It's not the load that breaks you down, it's the way you carry it. - Lou Holtz



Source: Tom Ferry's Blog - 12 Defining Traits that Separate Real Estate ‘Professionals’ from Real Estate ‘Hobbyists’


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